Website optimization for a better conversion rate is a sensible business move. A good start to having an optimized website is a clean and simple home page which loads quickly and displays only relevant information, with a user-friendly navigation, clearly stands out.
Another problem is because the gambling ban was attached to another bill, it means that to reverse the law the entire bill needs to be reversed, but the other part of the bill is for an increase in port security, so any congressmen who recommends reversing this law, will be going on record as trying to reverse the increase in port security.